Everybody needs plumbers; this is a well-known fact. However, not all plumbers have the chance of working full time, as they don’t know how to market their services. People need to know about you in the first place if you want them to become your paying customers. This is why all plumbers who want to have more clients need to learn how to direct their marketing efforts into the right direction for acquiring new customers.
As digital marketing is the most flexible method of putting your business in front of as many eyeballs as possible, it comes without saying that plumbers need to learn how to advertise on search engines, how to target the most lucrative keywords and how to use social media to their advantage. Moreover, they should consider doing article marketing, as they have a type of knowledge which is in very high demand today. You can’t imagine how many people search online for various plumbing tips and advice. Everybody wants to fix a leaking pipe or a clogged toilet without professional help, as this would enable them to save some money. Plumbing services aren’t cheap, so a couple of hours of work could mean the homeowner’s pay for one full work day. Under these circumstances, it’s easy to understand why people try to find tips and instructions online so that they can do the job of a plumber with satisfactory results.
A good plumber can write instructional articles revealing a few tips and tricks to help homeowners deal with their most common plumbing problems. These articles have a tremendous potential of becoming viral, thus attracting a steady flow of people who can be turned into customers later on. This company www.pompanobeachplumbers.net – Plumbing Contractor does a good job of blogging about topics important to homeowners.
The best thing a plumber can do is put together an editorial plan. He should take a look into home and garden discussion forums and online communities, write down the most common problems people have, and then try to come up with the best plumbing tips to help them solve these problems.
Next, the plumber should start a personal blog, where to explain the basics of this profession. As a matter of fact, most people want to know what they can do by themselves and what to refrain from when it comes to plumbing. This blog can be the answer these millions of internet users are searching for. As not all plumbers can write, you can always make videos of yourself explaining how to do various things, and then upload them on YouTube or other video channels.
You have to be aware that the simple fact of writing or shooting amazing tips won’t make you known in the online world. To succeed, you need to market your blog, your video channel, your wordpress blog and your social media profiles. This is easy to do through article marketing. This means that you have to write a series of plumbing related articles, and they distribute them across all article directories and blogs that accept guest posts. If you don’t know how to write, you can make a lit of topics, and then pay ghostwriters or freelancers to write them for you. If you don’t require complex stuff that needs a lot of research, you can get a nice bunch of articles for cheap. Once you’ve got them, all you need to do is to distribute them together with an author box in which to include your main skills, as well as links to your website and your main social media profiles.
When approaching blog owners, you need to make them feel that you do them a favor by giving them this free content to publish on their websites. As a matter of fact, this is true, as high-quality content has good potential to rank well in Google and other search engines. The better you write and the better you choose your main keywords for each article, the more you can attract a lot of people to your pages. These people are going to remember you when they are going to need a plumber, so you may end up with more customers than you can handle. By this time, you are going to know its time to get an apprentice to help you. This is the power of the internet and article marketing done right.